A New Bulgari Collection, Brought to Life by the Brand’s Real Life Next Generation

Bulgari has a family saga so rich it inspired us to plot an original jewelry fable for the ages: Lights! Camera! Action!

Cousins Carlota and Ginevra Bulgari (from left, with model Ryu Usuda) are the great-grandchildren of Sotirio Bulgari, who founded the Roman jewelry house in 1884.

*Bulgari High Jewelry earrings, Fiorever necklace, bracelet, and ring.*

Carlota, 24, has worked in Bulgari’s stone and design departments. She is currently pursuing a master’s degree in contemporary art at the Royal College of Art, in London.

*On Ginevra, Bulgari High earrings, Fiorever necklace, and bracelet. On Usuda, Bulgari High Jewelry Serpenti Viper brooch, and ring.*

Ginevra, 24, is also working on a master’s, albeit at the other end of the academic spectrum: economic law, at Paris’s Sciences Po.

*On Carlota, Bulgari High Jewelry Serpenti necklace. On Ginevra, Bulgari High Jewelry earrings. On Usuda, Bulgari High Jewelry ring*.

Carlota’s and Ginevra’s fathers, Paolo and Nicola, oversaw the house’s U.S. expansion, helped by Bulgari devotee Elizabeth Taylor, who put their work in the spotlight when she wore a Bulgari emerald necklace to receive her Oscar in 1966.

*On Ginevra, Bulgari High Jewelry earrings and necklace.*

Villa Necchi Campiglio, where this story was shot, was the Milan home of the Necchi heiresses. It was immortalized in Luca Guadagnino’s film I Am Love.

*On Carlota, Bulgari High Jewelry earrings, Fiorever necklace, bracelet, and ring.*

The villa, with its idyllic verandas and richly layered corners, was once the social hub of Milan’s elite. Today it is a museum. casemuseo.it

By Max Vadukul

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