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Bulgari collection inspired by family saga

A New Bulgari Collection, Brought to Life by the Brand’s Real Life Next Generation

Bulgari has a family saga so rich it inspired us to plot an original jewelry fable for the ages: Lights! Camera! Action!

Cousins Carlota and Ginevra Bulgari (from left, with model Ryu Usuda) are the great-grandchildren of Sotirio Bulgari, who founded the Roman jewelry house in 1884.

Bulgari High Jewelry earrings, Fiorever necklace, bracelet, and ring.

Carlota, 24, has worked in Bulgari’s stone and design departments. She is currently pursuing a master’s degree in contemporary art at the Royal College of Art, in London.

On Ginevra, Bulgari High earrings, Fiorever necklace, and bracelet. On Usuda, Bulgari High Jewelry Serpenti Viper brooch, and ring.

Ginevra, 24, is also working on a master’s, albeit at the other end of the academic spectrum: economic law, at Paris’s Sciences Po.

On Carlota, Bulgari High Jewelry Serpenti necklace. On Ginevra, Bulgari High Jewelry earrings. On Usuda, Bulgari High Jewelry ring.

Carlota’s and Ginevra’s fathers, Paolo and Nicola, oversaw the house’s U.S. expansion, helped by Bulgari devotee Elizabeth Taylor, who put their work in the spotlight when she wore a Bulgari emerald necklace to receive her Oscar in 1966. 

On Ginevra, Bulgari High Jewelry earrings and necklace.

Villa Necchi Campiglio, where this story was shot, was the Milan home of the Necchi heiresses. It was immortalized in Luca Guadagnino’s film I Am Love. 

On Carlota, Bulgari High Jewelry earrings, Fiorever necklace, bracelet, and ring.

The villa, with its idyllic verandas and richly layered corners, was once the social hub of Milan’s elite. Today it is a museum. casemuseo.it

By Max Vadukul

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  • THE SEYBOLD®
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  • Make way for the Diva: Bulgari’s watchmaking renaissance
    January 26, 2023
  • Put a right-hand ring on it
    January 18, 2023
  • Watches & Wonders 2022: top men’s watches
    January 18, 2023
  • Beautifully flawed: Pomellato’s Kintsugi jewels break new ground
    January 18, 2023
  • The hour of the diva: time to shine with Bulgari’s jewelry watches
    December 20, 2022
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