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This Watch? It’s Chanel

Chanel Watch Monsieur Superleggera Edition

The ultra-luxe brand tries something new: an awesome sports watch.

Photograph courtesy Chanel; Collage by Gabe Conte.

The watch: the Chanel Monsieur Superleggera Edition.

The single best thing about this watch: Your wrist just got 100% more Chanel.

Courtesy of Chanel

The backstory: In the watch world, “fashion” is a dirty word. The term “fashion watch” is often used derisively to describe a gussied-up timepiece with a lot of external flash, but nothing much to write home about when it comes to the internal mechanics. And watch collectors are strict adherents of that sage elementary-school wisdom: it’s on the inside that counts. While it’s true that many of the watches produced (or licensed by) big fashion houses do use simple quartz movements in favor of the mechanical ones collectors prefer, that’s not the case for this new Chanel Monsieur Superleggera Edition.

Chanel introduced the Monsieur in 2016 as its powerhouse watch for dudes. And so far, the watch has mostly appeared in the precious metals—platinum, white gold, beige gold—you’d expect from a high-fashion brand. Tucked inside those watches is a movement made in-house by Romain Gauthier, one of the world’s most respected watchmakers. So it’s not just any garden-variety mechanical movement, but one at the level of those from more traditional watchmakers. The movement powers a genuinely cool and unique-looking timepiece with a jumping hour mechanism (meaning the minutes count up to 60 on the larger disc before the hour jumps in the aperture at the 6 o’clock position).

Black Chanel Watch Monsieur Superleggera Edition

We like sportz and we don’t care who knows: The new Monsieur represents a significant shift for the line. While previous models were firmly positioned as dress watches, this new iteration is Chanel’s take on a sports watch, with the dial clearly meant to mimic the dashboard on a car. Chanel isn’t the first super high-end luxury brand to take its watches in this direction, either. Earlier this year, Hermès unveiled its H08 at Watches & Wonders, and like Chanel did with this new Monsieur, Hermès took its watch line in a much sportier direction. The H08 is a boxy, tough-as-a-tank watch that would look perfect on your next safari. Luxury brands seem to be realizing that casual sports watches, like Rolex’s Daytona and Patek Philippe’s Nautilus, rule the current era of watch collecting.

Where and when to buy it: The Monsieur Superleggera is priced at $39,400. Make a friend at a Chanel boutique.

By Cam Wolf

Are you looking to purchase High-end Jewelry? The Seybold® Jewelry Building has the highest-end jewelry watches available. Visit The Seybold® Jewelry Building today your Go-To place for all things jewelry in Miami!

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  • Make way for the Diva: Bulgari’s watchmaking renaissance
    January 26, 2023
  • Put a right-hand ring on it
    January 18, 2023
  • Watches & Wonders 2022: top men’s watches
    January 18, 2023
  • Beautifully flawed: Pomellato’s Kintsugi jewels break new ground
    January 18, 2023
  • The hour of the diva: time to shine with Bulgari’s jewelry watches
    December 20, 2022
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