• Located at 36 NE 1st St, Miami, FL 33132
  • THE SEYBOLD®
    • ABOUT
      • Lease Retail Space at the Seybold®
      • Over The Years
      • FAQ
      • Go-To Place For All Things Jewelry
      • Instagram
      • Services
      • Motek – Mediterranean Cafe & Restaurant
  • JEWELRY
    • ALL JEWELRY
      • Watches
      • Rings
      • Bracelets
      • Necklaces
      • Earrings
      • Engagement Rings
      • Pins and Brooches
      • Diamonds
      • Gold
      • Precious Stones
      • Pearls
      • Wedding Bands
    • JEWELRY SERVICES
      • Buy Jewelry
      • Sell Jewelry
      • Jewelry Appraisals
      • Jewelry Cleaning
      • Jewelry Diamond Setting
      • Jewelry Engraving
      • Jewelry Financing
      • Jewelry Repair
      • Jewelry Resizing
      • Luxury Jewelry at Wholesale Price
      • Custom Jewelry Design
      • How to pick out an engagement ring?
  • SHOPS
    • STORES
      • First Floor Directory
      • Second Floor Directory
      • Full Directory
      • Shop at Home
      • Brands
      • Jewelry Services
      • Testimonials
  • DIRECTIONS
    • HOW TO GET HERE
      • Via Uber
      • From Miami International Airport
      • From Fort Lauderdale International Airport
      • From Palm Beach International Airport
      • Via Brightline Train
  • NEWS
  • CONTACT
  • Español
SIGN UP

The Most Coveted Watch in the World Is Going Out of Production

Featured_Image_Seybold_Patek_Discontinued_1024x1024px

The Most Coveted Watch in the World Is Going Out of Production

Post_Image_Seybold_Patek_Discontinued_1920x1080px
Photo Illustration by Gabe Conte

That’s right: the Patek Philippe Nautilus 5711 is being discontinued.

With Patek Philippe’s Nautilus 5711 watch, the Swiss brand managed to do what every enterprise on earth dreams of: make a product that everyone wanted. The model—a shapely steel watch with a dark-blue dial and simple date function—was so coveted by collectors that the wait time to get one was rumored to be up to 10 years. So what did Patek Philippe do? Increase production of the $33,710 watch to balloon its profit margins? Create special editions of the piece to sell an even wider variety? No. Instead, the brand is doing the unthinkable and discontinuing the 5711 altogether.

The news comes as a massive shock. It’s as if McDonald’s decided to stop making the Big Mac, or Jordan decided to never again release the “Chicago” Air Jordan 1s. Grinding production to a halt to increase a watch’s scarcity and value is one thing—and it’s not as if Patek was churning these out in droves in the first place. But taking it off the board entirely is another. (Imagine if you’ve been patiently waiting for nine years only to come across this crushing news.) As watch trends have grown more casual over the past decade, the 5711 has taken up the mantle as Patek’s flagship model. It’s the watch most likely to be seen on celebrities, and the piece collectors desire above all others.

That the watch had become so massively popular might actually explain Patek’s decision to discontinue it. While Patek’s CEO Thierry Stern was happy about the model’s tremendous sales, it’s clear the piece was never his favorite, and the spotlight it received appeared to almost irritate him. “We make about 140 different models at Patek Philippe, and the basic Ref. 5711 in steel is just one of them,” he told the New York Times in 2019. “We have many other models that are more complicated and arguably more beautiful.” It’s possible Stern wanted to redirect the attention to those 140 other models. Of course, that’s entirely speculative. This may be only the first step toward introducing a similar, improved-in-the-eyes-of-Patek version of the 5711.

Those still hoping to get their hands on a Nautilus still have plenty of options to choose from. The watch comes in almost 30 different styles, ranging from diamond-set yellow-gold editions to stainless steel models with chronographs. Still, the 5711 was beloved because it is (was??) the Nautilus in its absolute purest form. The watch will be impossible to replace in Patek’s catalog, and prices for the piece on the secondary market, where the watch is already selling for more than double its retail price, will now only continue to soar.

By  CAM WOLF

Are you looking to purchase High-end Jewelry? The Seybold® Jewelry Building has the highest-end watches collections available. Visit The Seybold® Jewelry Building today your Go-To place for all things jewelry in Miami!

Go Visit

Share

Related posts

January 26, 2023

Make way for the Diva: Bulgari’s watchmaking renaissance


Read more
January 18, 2023

Put a right-hand ring on it


Read more
January 18, 2023

Watches & Wonders 2022: top men’s watches


Read more
January 18, 2023

Beautifully flawed: Pomellato’s Kintsugi jewels break new ground


Read more

The BOLD Life

SPOTIFY PLAYLIST

Shopping at the

Seybold®

ADDRESS

36 NE 1st St, Miami, FL 33132.

HOURS

Mon-Fri: 9:30 AM - 5:00 PM
Sat: 10:00 AM - 4:30 PM
Sun: Closed

CONTACT US



Go to Directory

Search

Categories

  • Bold Life
  • Bold Life Featured
  • Did you know?
  • Events
  • Lifestyle
  • News

Ten floors and over 300 in-house luxury jewelers.

Florida’s premier and full service jewelry center in the heart of Downtown Miami.

NEWSLETTER

Sign up today

  • EnglishEnglish
  • EspañolEspañol
  • THE SEYBOLD®
  • JEWELRY
  • SHOPS
  • FAQ
  • DIRECTIONS
  • NEWS
  • CONTACT
  • How to get there
  • Take an Uber
  • Hours
  • Brands
  • Instagram
  • Jewelry Services
  • Make way for the Diva: Bulgari’s watchmaking renaissance
    January 26, 2023
  • Put a right-hand ring on it
    January 18, 2023
  • Watches & Wonders 2022: top men’s watches
    January 18, 2023
  • Beautifully flawed: Pomellato’s Kintsugi jewels break new ground
    January 18, 2023
  • The hour of the diva: time to shine with Bulgari’s jewelry watches
    December 20, 2022
© 2021 Seybold® Building. All Rights Reserved. Fusco Corporation.
  • THE SEYBOLD®
  • JEWELRY
  • SHOPS
  • DIRECTIONS
  • NEWS
  • CONTACT
  • Español