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Shiva Safai: A New Friend of Piaget

Shiva Safai: A New Friend of Piaget

Model, influencer, entrepreneur, fashion icon and a new friend to Piaget. These are just a few of the words to describe the radiant Shiva Safai. Shiva was born in Iran and grew up in Norway. At the age of 19, she moved to Los Angeles, making it her main place of residence. Driven by extraordinary optimism and life force, Shiva founded her first company two years later, which she still runs today.

View this post on Instagram

@shivasafai shows us how to be effortlessly graceful in #PiagetRose. #Piaget #PiagetJewellery #PiagetWatches #伯爵七夕

A post shared by Piaget (@piaget) on Aug 8, 2019 at 6:00am PDT

Blending classic elegance and modern spontaneity, Shiva has become a renowned fashion icon, landing the covers of several international magazines. She has hosted Los Angeles Fashion Week and made appearances on several television shows in the United States. In 2016, Harper’s Bazaar Arabia named her one of the best-dressed women in the world, thus reinforcing her reputation as an international fashion icon. In 2018, Forbes US declared: “This Instagram influencer is building a lifestyle brand through beauty and fashion.”

But for both Shiva and Piaget, it’s essential to do better than necessary. As such, this philanthropist also comes to the aid of organizations fighting for the health and education of women and children. Piaget is looking forward to supporting Shiva in her charitable endeavors. 

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Power pose vibes. @shivasafai is stunning at the Plaza Hotel in #NewYork, featuring the new #PiagetLimelightGala in precious materials. #Piaget #PiagetWatches

A post shared by Piaget (@piaget) on Aug 15, 2019 at 6:00am PDT

“We are thrilled to welcome Shiva to the Piaget family as a friend of the brand. Her timeless personal style resonates perfectly with the essence of Piaget creations. Moreover, Shiva embodies the image of the Piaget woman to a T: a classic, elegant, daring and sophisticated woman full of self-confidence!”

Chabi Nouri, CEO of Piaget.

Along with this announcement, Piaget is also pleased to unveil behind-the-scenes footage and two images of Shiva Safai wearing the luminous creations of Piaget’s new Sunlight collection. Filmed in the spring, the video follows Shiva during a photoshoot in New York. These stolen moments are enough to capture the perfection with which she embodies the values, style and shared joy so dear to the luxury jewelry and watchmaking brand.

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Be bold, go red and gold. @shivasafai wears the 18k rose gold #PiagetLimelightGala with a handcrafted Milanese bracelet. #Piaget #PiagetWatches

A post shared by Piaget (@piaget) on Aug 15, 2019 at 10:00am PDT

“I’m delighted to join Piaget Society! I have always admired the captivating sparkle of the Maison. Its elegant creations enhance every outfit and should serve as the finishing touch for any sophisticated woman!”

Shiva Safai, a new friend of Piaget

Discover more: Piaget.com

Are you looking to purchase High-end Jewelry? The Seybold jewelry building has the highest end collections available. Visit the Seybold building today your Go-To place for all things jewelry in Miami!

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  • A beautiful enigma: Chanel’s new Code Coco watch
    May 31, 2023
  • Boucheron’s Like a Queen high jewelry
    May 31, 2023
  • Out of the blue: Bucherer Blue Edition TAG Heuer
    May 31, 2023
  • Guccify yourself: our favorite Gucci watches
    May 31, 2023
  • Message in a jewel: Stenzhorn’s Belle flower jewels
    March 25, 2023
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