• Located at 36 NE 1st St, Miami, FL 33132
  • THE SEYBOLD®
    • ABOUT
      • Lease Retail Space at the Seybold®
      • Over The Years
      • FAQ
      • Go-To Place For All Things Jewelry
      • Instagram
      • Services
      • Motek – Mediterranean Cafe & Restaurant
  • JEWELRY
    • ALL JEWELRY
      • Watches
      • Rings
      • Bracelets
      • Necklaces
      • Earrings
      • Engagement Rings
      • Pins and Brooches
      • Diamonds
      • Gold
      • Precious Stones
      • Pearls
      • Wedding Bands
    • JEWELRY SERVICES
      • Buy Jewelry
      • Sell Jewelry
      • Jewelry Appraisals
      • Jewelry Cleaning
      • Jewelry Diamond Setting
      • Jewelry Engraving
      • Jewelry Financing
      • Jewelry Repair
      • Jewelry Resizing
      • Luxury Jewelry at Wholesale Price
      • Custom Jewelry Design
      • How to pick out an engagement ring?
  • SHOPS
    • STORES
      • First Floor Directory
      • Second Floor Directory
      • Full Directory
      • Shop at Home
      • Brands
      • Jewelry Services
      • Testimonials
  • DIRECTIONS
    • HOW TO GET HERE
      • Via Uber
      • From Miami International Airport
      • From Fort Lauderdale International Airport
      • From Palm Beach International Airport
      • Via Brightline Train
  • NEWS
  • CONTACT
  • Español
SIGN UP

‘Racing Machines for the Wrist’: Ferrari and Richard Mille Are Teaming Up on New Watch Collabs

Richard_Mille_Ferrari_Featured_Image_Seybold_1024x1024px

‘Racing Machines for the Wrist’: Ferrari and Richard Mille Are Teaming Up on New Watch Collabs

After nine years with Hublot, the luxury Italian automaker is embarking on a new partnership.

Post_Image_Seybold_Richard_Mille_Ferrari_1920x1080px

Relationships between watchmakers and carmakers, and the limited edition timepieces they inevitably yield, are a staple of modern watch branding, and have been since at least the early 1970s. But the genre tends to resemble a game of musical chairs. Once a watchmaker’s partnership with a carmaker fizzles, another watch brand steps in to take its place.

Exhibit A: The latest multi-year deal, between Richard Mille and Scuderia Ferrari.

From 2011 to late 2020, the luxury Italian automaker’s racing division was involved in a serious, highly prolific relationship with Hublot. It’s unclear why that partnership ended after nine years. Speculation has centered on the idea that after co-marketing some 70 timepieces together, the two brands had exploited all of their creative potential.

Now, the carmaker’s tie-up with Richard Mille sets the stage for what may be the most authentic watch-car co-branding effort we’ve seen yet. The avant-garde watchmaker, known for making “racing machines for the wrist,” is a natural complement to Ferrari.

“Both brands forge their inspiration in the white heat of technology, combining age-old know-how with cutting-edge, state-of-the-art innovation,” according to a press release from Richard Mille. “This multi-year partnership extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.”

Over the next few years, Richard Mille and Ferrari will develop a specific range of watches, sure to stand out from the luxury timepieces Ferrari has lent its name to in the past.

Founded by the late great Enzo Ferrari in 1972, the automaker has been involved in the world of prestige horology since 1971, when Heuer became the sponsor and official timekeeper of Scuderia Ferrari, marking the first time a watchmaker was associated with a Formula 1 team, and the first time a watch brand placed its logo on the body of a racecar.

Since then, and especially in recent weeks, the watch industry has seen a flurry of activity in the automotive space. On Feb. 4, TAG Heuer announced its new long-term partnership with Porsche, and yesterday, Girard-Perregaux revealed that it is now Aston Martin’s official watch partner.

By Victoria Gomelsky

Are you looking to purchase High-end Jewelry? The Seybold® Jewelry Building has the highest-end watches collections available. Visit The Seybold® Jewelry Building today your Go-To place for all things jewelry in Miami!

Go Visit

Share

Related posts

May 31, 2023

A beautiful enigma: Chanel’s new Code Coco watch


Read more
May 31, 2023

Boucheron’s Like a Queen high jewelry


Read more
May 31, 2023

Out of the blue: Bucherer Blue Edition TAG Heuer


Read more
May 31, 2023

Guccify yourself: our favorite Gucci watches


Read more

The BOLD Life

SPOTIFY PLAYLIST

Shopping at the

Seybold®

ADDRESS

36 NE 1st St, Miami, FL 33132.

HOURS

Mon-Fri: 9:30 AM - 5:00 PM
Sat: 10:00 AM - 4:30 PM
Sun: Closed

CONTACT US



Go to Directory

Search

Categories

  • Bold Life
  • Bold Life Featured
  • Did you know?
  • Events
  • Lifestyle
  • News

Ten floors and over 300 in-house luxury jewelers.

Florida’s premier and full service jewelry center in the heart of Downtown Miami.

NEWSLETTER

Sign up today

  • EnglishEnglish
  • EspañolEspañol
  • THE SEYBOLD®
  • JEWELRY
  • SHOPS
  • FAQ
  • DIRECTIONS
  • NEWS
  • CONTACT
  • How to get there
  • Take an Uber
  • Hours
  • Brands
  • Instagram
  • Jewelry Services
  • A beautiful enigma: Chanel’s new Code Coco watch
    May 31, 2023
  • Boucheron’s Like a Queen high jewelry
    May 31, 2023
  • Out of the blue: Bucherer Blue Edition TAG Heuer
    May 31, 2023
  • Guccify yourself: our favorite Gucci watches
    May 31, 2023
  • Message in a jewel: Stenzhorn’s Belle flower jewels
    March 25, 2023
© 2021 Seybold® Building. All Rights Reserved. Fusco Corporation.
  • THE SEYBOLD®
  • JEWELRY
  • SHOPS
  • DIRECTIONS
  • NEWS
  • CONTACT
  • Español