Everything started in 1963 when Italian business men Mr. Zecchini and Mr. Cassadei imported to Puerto Rico and USA the know how of machine made gold and silver chains. They brought to America Italian jewelers and machinery and started manufacturing in both countries, selling to distributors and jewelry stores. Gold price around that time was $35 per ounce.
Until 2005 gold chain sales were very good and all of the sudden gold market price started to go up without stopping until August 2011 when price hit $1900 per ounce.
In this time people took advantage of the high price and started to sell back their jewelry for cash. Since they are manufacturers and recyclers of precious metals, they would buy the gold in bulk to jewelry stores, converted in 24KT and produce their line of merchandise.