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CINEMAGIA: The new BVLGARI’s High Jewelry Collection
A celebration of the Italian Maison’s passionate relationship with the silver screen, BVLGARI’s Cinemagia spotlights the same boundless creativity and visionary expertise at the heart of the finest films.
Fuelled by the larger-than-life spirit of the Eternal City, the magnificent Roman High Jeweller once more turns the impossible possible with Cinemagia. Daring, unprecedented color combinations, materials, gemstone cuts, and artistry come together in the collection’s dreamlike masterpieces. Infused with nearly magical craftsmanship, Cinemagia captures all the wonders of the movies.
Like the best of Italian filmmaking, the magnificent Roman High Jeweller is also a place of enchantment. When you cross the threshold of a Bvlgari boutique, the jewels inspire blissful delight. The sight of a decadent gem, so rare that it cannot be matched, unleashes awe and amazement. Amidst astonishing works of art, unmistakable joy and beauty are imaginable. Suddenly, like the heroine of your own film, your dreams enter a new, extraordinary dimension.
Precious stones transformed into a dream to wear: The magic of the Maison demands unparalleled ingenuity and artisanal craftsmanship. Bvlgari’s vision of beauty always begins with Rome itself. Moved by Rome’s timeless heritage of art and architecture, Bvlgari has refined, perfected and invented convention-defying techniques of jewelry making for more than a century. Every Bvlgari design bears Italian pazzia, the crazily intense passion for life that birthed the Eternal City. That Roman skill and ardor unite in the seemingly enchanted hands of Bvlgari’s goldsmiths, inimitably trained, whose works of art epitomize Roman exuberance.
Their courtship became one thread in Bvlgari’s storied history with cinema. Descending upon Rome’s Cinecittà Studios in the 1950s, Hollywood turned the spotlight on Bvlgari. Headlining luminaries from Audrey Hepburn to Anita Ekberg found the magnetic opulence of the Maison’s masterpieces simply irresistible. Compelled by the devotion of the world’s most glamorous women, Bvlgari took on a new role: the jeweler of the stars.
Today, Bvlgari’s relationship with the cinema has become a global affair. Supporting the art of movie making from the East to the West, the Roman High Jeweller has sponsored festivals such as the Berlinale, the Cannes Film Festival, La Biennale di Venezia and most recently, the Shanghai International Film Festival (SIFF). The SIFF, China’s premier film festival, is considered one of the biggest cultural events in the Asia-Pacific region, making Bvlgari’s partnership for the third year running a true honor.
Credit to: www.luxevere.com
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