Chaumet unveils “Make it Yours” virtual ring customization for the new Joséphine collection
In conjunction with the launch of exquisite new rings in the iconic Joséphine collection, Chaumet presents “Make it Yours”, a virtual ring design tool that lets women combine up to three different Joséphine Aigrette rings to create a ring that is totally unique. This digital ring builder melds gemstone tones – from amethyst and citrine to peridot, aquamarine or rhodolite garnet – with diamonds and pearls for personalized jewelry combinations.
Empress Joséphine, Maison Chaumet’s treasured muse, reinvented the codes of fashion and taste in her era, expressing her personal vision of elegance. Creative, joyful and bold, she loved to surprise, daring to layer jewels, combining pearls and diamonds with a variety of materials and motifs. She was, she proclaimed, “Neither completely the one, nor entirely another…”.
With “Make it Yours”, Maison Chaumet emulates Joséphine’s art de vivre with the launch of a collection inspired by her very personal manner of mixing styles and personalizing her audacious looks. In conjunction with the launch of new rings in the Joséphine Aigrette collection, the high jewelry house has unveiled an exciting innovation, inviting women to personalize their own unique jewelry. With a choice of delightfully hued gemstones, diamonds and pearls, “Make it Yours” lets each woman customize her ideal ring by layering and stacking up to three rings from the collection to create a single ring.
Discover the experience: makeityours.chaumet.com
