Chanel is celebrating the 90th anniversary of the ‘Bijoux de Diamants’ collection with the ‘Allure Céleste’ necklace, which intertwines Gabrielle Chanel’s favorite motifs – the moon, the sun, and the star – into one fluid design.
The necklace is the first release from Chanel’s new ‘1932’ collection, which looks back to Maison’s first high jewelry creation ‘Bijoux de Diamants’, released during the Depression as a beacon of hope. That 50-piece collection, in white and yellow diamonds, platinum and yellow gold, drew the brilliance of the night sky in classic diamond cuts and simple silhouettes.
This new piece stays faithful to these original design codes, casting round-cut diamonds, oval sapphire, and pear-cut diamonds into simple geometrical forms. True to form, it can be worn in multiple ways, with the halos detaching to become brooches or chic hair jewelry, and the central row of diamonds a bracelet, creating a shorter necklace.
‘The spirit of movement, freedom, and flexibility inspired by Mademoiselle Chanel in 1932 is celebrated in the transformable nature of some of the pieces,’ says director of the Chanel Fine Jewelry Creation Studio, Patrice Leguéreau. ‘Elements of the necklaces may be detached and worn as brooches, while the central stones can be used to enrich a ring or earrings. Each jewel is composed of a line of diamonds adorned with a celestial motif. The purity of the lines is specifically designed to enhance the beauty of the stones, especially the diamonds, which have been selected in a variety of shapes to create depth and different graphic rhythms.’
‘The date marks a milestone for Chanel,’ says global head of watches and fine jewelry product marketing, clients, and communication at Chanel, Marianne Etchebarne. ‘In November 1932, designer Gabrielle Chanel presented “Bijoux de Diamants”, her one and only high jewelry collection, commissioned by the Diamond Corporation Ltd. Sales of diamonds had been badly hit by the economic crisis of 1929, and they put their trust in the creative talent of Gabrielle Chanel, then at the height of her fame, to revive them.
‘With her contemporaries – the artist Paul Iribe for the design of the jewelry, the poet Jean Cocteau for the collection manifesto, and Robert Bresson (later a celebrated film director) for photographs of the pieces – Gabrielle Chanel created a collection that was unique. It caused a sensation at the time, and still today it remains the cornerstone of our jewelry designs.’
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