Bvlgari 20th Anniversary of an Icon: B.zero1

Bvlgari celebrated the 20th anniversary of B.zero1 – the rule breaker with unconventional design. For an evening in Rome, international celebrities and press gathered at the Auditorium Parco della Musica. Architect Renzo Piano, Bvlgari’s CEO Jean-Christophe Babin and brand ambassador Bella Hadid unteiled the B.zero1 XX Anniversary campaign, photographed by Mario Sorrenti.

B.zero1 is already 20. Always iconic, always sophisticated and altogether desirable, the Colosseum-inspired B.zero1 has always been remembered and loved for its rule-breaking design since its birth in 1999. Capturing the amphitheatre’s fluid geometry, the B.zero1 encompasses Bvlgari’s visionary and craftsmanship with its first-of-its-kind technique that winds traditional Tubogas or gas-pipe into a new type of spiral with a hollow, cylindrical  core.

Through its 20-year life as one of the world’s most desirable accessories, over 2,000,000 rings are sold worldwide. It’s reimagined, and envisioned by the world’s most creative minds like sculptor Anish Kapoor and architect Zaha Hadid. With such history and story, B,zero1 has so much to celebrate, and Bvlgari does celebrate it big. The iconic collection is coming in new limited editions.

SAMILA WENIN