Balmain and Diamond Foundry Debut Jewelry Collaboration During SS20 Runway Show

The house and it’s Creative Director, Olivier Rousteing, are committed to partnering with other luxury brands that share Balmain’s commitment to excellence in design, as well as its core values and social commitments.

Today, Balmain is happy to announce a collaboration with Diamond Foundry, the world’s only certified carbon-neutral diamond producer. Diamond Foundry’s track record of relying on 100% renewable solar and wind energy to sustainably create diamonds of unparalleled quality and craftsmanship make it a natural partner for Balmain. To celebrate the beginning of the partnership, Olivier Rousteing and his design team have created a special Balmain x Diamond Foundry earring, which relies on Diamond Foundry’s aboveground diamonds. The earrings will premiere during the fashion house’s Paris Fashion Week show on September 27th, held at the French capital’s iconic Garnier Opera House.

Balmain’s CEO Massimo Piombini defines collaboration as a perfect partnership. “As a global luxury brand, we demand nothing but highest level from ourselves and we expect our partners to meet those same exacting standards,” explains Piombini.

“Diamond Foundry, like Balmain, sets itself apart by the high level of craftsmanship, quality and design. But that by itself was not enough for us. We are also determined to seek out collaborators who share our core values. Knowing that Diamond Foundry can supply exceptional quality, while avoiding any negative environmental or social implications, made it very easy for us to make this decision.”

Diamond Foundry’s CEO, Martin Roscheisen shares Piombini’s hopes for the future.

“This collaboration is the perfect marriage of two disruptive brands, notes Roscheisen. It is a testament to the changing needs of the luxury consumers of today toward sustainable alternatives. With innovation at the core of Diamond Foundry, we are happy to witness designers gravitating toward our diamonds with impeccable origins.”

Read More: diamondfoundry.com

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