3 Reasons Why Buying From
Big Box Jewelry May Not Be Ideal

Buying jewelry is an financial and emotional investment that shouldn’t be taken lightly. For most, it is an opportunity to mark a special occasion or milestone and, for a lot of people, it comes after years of financial sacrifices.

When it comes to acquiring your next heirloom, there are thousands of jewelers that can sell you their goods. And while many have the habit of heading straight to the big box jewelers, sometimes the advantages of the local ones counter any brand recognition.

In the following lines we give you 3 main reasons why you should consider visiting your local jeweler first.

Sometimes knowing the first name is better than knowing the brand name

It would not be an exaggeration to say that choosing your jeweler is like choosing a trusted partner. And in such case, it should be someone you can rely on.

At your local jeweler you will be sure to get the most cordial treatment from craftsmen who appreciate your time and money. Needless to say, in most cases, they will dedicate their full time to service you, without thinking about quotas and commissions. They will take the care and effort to learn more about you, your style and circumstances so that they can offer a jewelry piece which will suit your needs and will accompany you for a long long time.

You pay for what you get and not what you don’t

That sweet diamond ring by the famous jeweler may be an absolute eye-candy but is it actually worth its money?

Big box jewelers have big fat advertising costs to balance. The same engagement ring may be up to 50% more expensive, due to reasons unrelated to the actual quality of the materials.

Hidden costs such as marketing, flagship property leases and supply chain logistics can cause the markup fees to skyrocket.

At your local jeweler, you pay for what you get and nothing more.

Expertise

Big box jewelers employ associates who, in most cases, are salesmen working for their commission under strictly budgeted time.

In case you have more technical questions which go beyond extending your credit car to the cashier, then they may not be able to provide you with an answer.

At your local jeweler, you will be helped by expert gemologists who will go off their way to answer all your questions regarding the stones used, the setting, the care of the jewelry and so much more than that.

You can’t really put a price tag on that, can you?

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There are several advantages in buying from your local jeweler – unique pieces, attention to detail and so much more. Visiting big box retailers is also part of the process, especially when there is a considerable investment to be made.

By visiting Seybold, you will get the VIP treatment from knowledgable retailers with decades of experience who will work with your interests in mind.

Whether it’s about a new piece of jewelry, maintenance or customization, we’ll make sure you will have the best experience.